This seems like a risky way to start a blog, but social media gurus are always insisting that we have to be genuine, so here it is: I kind of hate February.
In fact, I think of the last two weeks of February are the worst time of the whole year. The holidays are long gone, the nights are still long and cold and the month still has a winter-sounding name (unlike March... March!)
February in Chessland, however, was quite different. February in Chessland began with the recent publication (January 30) of a Tool Chess article in the Etsy Blog's Fresh Shop series, which received almost 500 facebook "likes," got more than 100 comments and helped skyrocket Etsy views and favorites. Articles on design blogs just started like wildfire after that. We also sold two sets. In February!
So not to be all "look at me, look at me!" but this Feburary Tool Chess has received more and better publicity than I could have imagined, and I have continued to learn a ton about small business ownership.
I'm not even really sure what to do with all these mentions; are these really best leveraged by dumping them all over facebook and twitter? I found Tool Chess mentioned on Gizmodo, DudeIWantThat, Adafruit, Novate.ru (in Russian!), Swaggest, Design Fetish, Hi Comsumption, Supercompressor, The Awesomer, Werd.com, Beautifullife.info, Switchedonset.com and many others.
My favorite article comes from the blog of a holiday customer. She posts some really nice photos and explains the New Rules of Chess, written by her daughters.
Not bad for February.